Kelcey T. Brown

Co-Founder, CSO & EVP - WebMax

Kelcey Brown, a U.S. Navy veteran, is a highly regarded figure in the Real Estate and Mortgage technology industry with over 20 years of experience. As the Co-Founder and Chief Strategy Officer at WebMax, Kelcey has been instrumental in driving innovation and growth, helping shape the company into a leading SaaS provider for mortgage professionals.

Beginning his career in a support role at ScreenDreamer and rising to Senior Success Manager, Kelcey earned widespread respect for his strategic insight and dedication to client success. His industry contributions have been recognized through honors such as the 2017 National Mortgage Professionals Magazine "40 Under 40” and the 2019 Mortgage Luminary by Progress In Lending Magazine.

Kelcey actively participates in tech boards and industry panels, and he frequently consults with mortgage technology startups - offering valuable insights on user experience, digital strategy, and go-to-market execution.

Outside of work, Kelcey is a proud South Jersey resident, a devoted husband of over 25 years, and the father of three - one adult child and two younger kids chasing big soccer dreams. He’s also a proactive youth soccer coach, pouring his passion for the game into the next generation. A true soccer enthusiast, Kelcey follows everything from the USMNT and USWNT to Real Madrid, where he’s especially drawn to the brilliance of Kylian Mbappé. At home, he enjoys life with Sunny, the family’s beloved senior Maltese.

Liz Short

Founder, Short Solutions

Liz Short is a consultant and founder of Short Solutions, where she leverages her expertise in team building, public speaking, change management, project management, executive coaching, strategic planning, business consulting, and management to empower organizations and individuals.   Known for her relentless optimism and creative problem-solving skills, Liz is also recognized as a “Mortgage Industry Nerd,” reflecting her deep knowledge and passion for the field.   Under her leadership, Short Solutions recently celebrated its two-year milestone, marking a period of successful collaborations and impactful solutions.   Through her work, Liz continues to inspire and drive positive change, adapting to evolving industry landscapes and encouraging others to lead regardless of their titles. 

Joe Wilson

Founder & CEO, SocialCoach

Joe Wilson is the founder & CEO of SocialCoach, an enterprise social media management and compliance software used by thousands of loan officers at mortgage companies, banks, and credit unions across the country. With 20 years in the mortgage industry, Joe began his career as a mortgage loan officer and has spent the last 15 years working at top mortgage technology firms, including being a founder at SimpleNexus.

He enjoys creating memorable experiences for his wife and four children. His bi-weekly newsletter, “The Huddle,” provides actionable insights with a fun, direct communication style. Joe is a tech-forward leader committed to helping clients thrive in the ever-evolving social media landscape. 

Heidi G. Belnay

Director of Client Success, Halcyon

Heidi has over 12 years of experience in the mortgage industry where she has dedicated her career to driving excellence and innovation. She is deeply passionate about building and cultivating both client and vendor relationships, firmly believing in the power of genuine connections to foster mutual success and long-term partnerships. Her insights and expertise have been featured in numerous mortgage magazines, and she has shared her knowledge as a guest on industry podcasts. 

Beyond her professional endeavors, she is deeply committed to empowering women in the mortgage industry. As a Board Member for Women With Vision and a founding member of the NJ MBA Women’s Committee, she actively champions diversity and inclusion initiatives, striving to create opportunities for women to not only succeed but thrive in the industry and beyond.

Outside of work, she finds her greatest joy in spending time with her 10 year old daughter, who is both her best friend and biggest cheerleader. Her daughter is a constant ray of sunshine and the inspiration behind everything she does. Together, they love going on adventures, exploring new places, and making memories on their road trips and travels.